Basket
Checkout using your account
Checkout as a new customer
Creating an account has many benefits:
Offers & Promotions
10% off ANY TV bracket when bought with this TV. Simply add this TV and your chosen TV Bracket to cart and your discount will be automatically applied.
Please note: discount applies to 1 bracket per TV purchased. Offer excludes clearance items.
Get £300 OFF Sony BRAVIA Theatre Bar 9 Soundbar when bought with this TV. Simply add this TV and the Sony BRAVIA Theatre Bar 9 soundbar to cart and your discount will be automatically applied.
Get £200 OFF Sony BRAVIA Theatre Bar 8 Soundbar when bought with this TV. Simply add this TV and the Sony BRAVIA Theatre Bar 8 soundbar to cart and your discount will be automatically applied.
Get £100 OFF Sony HT-A3000 3.1 Channel Dolby Atmos Soundbar when bought with this TV. Simply add this TV and the Sony HT-A3000 soundbar to cart and your discount will be automatically applied.
Please note: Offer only applies on 1 soundbar/speaker per TV order.
Get £70 OFF Sony BRAVIA Theatre U Neckband Speaker when bought with this TV. Simply add this TV and the Sony BRAVIA Theatre U to cart and your discount will be automatically applied.
Please note: Offer only applies on 1 speaker per TV order. Offer excludes clearance items.
Other products you may like
Specifications of the Sony X90L 98" Bravia XR Full Array LED 4K Ultra HD TV
At Smart Home Sounds we pride ourselves on customer satisfaction and would like our customers to be 100% happy with their purchase.
We offer 30-day hassle-free returns and personalised service from real-life people. If an item doesn't meet your expectations, simply return your item to us in its original condition and packaging within 30 days for a full refund or exchange.
Exclusions:
Want to return a faulty or damaged product? No worries - Smart Home Sounds will arrange a collection or exchange should this be necessary.
Sony Bravia XR X90L Full Array LED TV
Sony’s Full Array LED TV boasts stunning 4K visuals with realistic depth and vivid colours. With a newly designed local dimming structure, scenes are more realistic for a stunning visual experience.
Recommended for: Those looking for an impressive Sony TV performance at a more affordable price point. The X90L is the “sweet spot” of the Sony range and available in a wide range of sizes.
2023 Sony Full Array LED Technology
Enjoy crisp, bright visuals with Sony’s enhanced Full Array LED screen. With newly designed local dining structure powered by the Cognitive Processor XR, the X90L delivers a realistic picture.
XR Contrast Booster helps to balance light across the screen and deliver higher peaks in glare and deeper blacks in shadow while XR Triluminous Pro brings out the details in natural shades.
Why we love Full Array LED: For a more affordable price point, these models deliver a brilliant all-round performance with great brightness levels making them perfect for rooms with lots of natural light.
What's the difference?
Similar Model Comparison
The model below in the Sony lineup is the X90L, a Full Array LED TV which offers a bright picture without the expense of Mini LED.
Step up to OLED with the A80L if you’re looking for a more cinematic viewing experience with better contrast and deeper blacks.
The model below is also a Full Array LED model but at a more affordable price point. We do lose out on the Bravia XR Cognitive Processor, the build quality isn’t as premium and there is a step down in audio performance.
The Smart Home Sounds 6 Year Guarantee
Get true peace of mind with our FREE extended 6 year warranty on your Sonos speaker
We endeavour to provide the best service possible & go the extra mile. We are so impressed with the build quality of Sonos, we offer an automatic 6-year extended warranty on all Sonos speakers* at no extra cost, giving you complete peace of mind.
If your product becomes faulty in the first 6 years from purchase, we will repair or replace your unit with a brand new item. If the product is unrepairable and the model purchased is no longer available, you will be issued with a store credit for the full value paid of the failed product.
*Excludes Sonos headphones
The good news is you don't need to follow any additional steps to activate your extended 6-year warranty. No paperwork is required as this process is done digitally.
Please read the full terms & conditions on our 6-year warranty.
At Smart Home Sounds, we are leading Home Audio Visual Specialists and one of the UK’s largest Sonos dealers. Our knowledgeable team provide expert service & advice on a wide range of audiovisual products and are here to help you find the perfect setup for your home.
We’d love to send you exclusive offers and the latest info from Smart Home Sounds by email. We’ll always treat your details with the utmost care and won’t share them with any third party. You can, of course, opt out of these communications at any time! See our Privacy Policy for more info.
30 Day Hassle-free returns
We promise you'll love your new purchase. If you don't, we'll refund you with no questions asked!
OUR 30 DAY HASSLE-FREE RETURNS POLICY
At Smart Home Sounds, we strive to offer the best service possible for our customers and only sell and recommend products we have tried, tested and love ourselves. However, the best way to know if a product is right for you is to test it yourself.
For a risk-free purchase, we’ve given you 30 days to test out your new items and if you’re not 100% satisfied, we’re happy to refund your order with no questions asked.
Return costs for non-faulty items are the responsibility of the purchaser as our standard shipping is free.
All we ask is that all items are sent back as received, in their original condition and with the original packaging, manuals & components.
HOW DOES THE RETURNS POLICY WORK?
Please read our full Terms & Conditions here.
ABOUT SMART HOME SOUNDS
At Smart Home Sounds, we are leading Home Audio Visual Specialists and one of the UK's largest Sonos dealers. Our knowledgeable team provide expert service & advice on a wide range of audiovisual products and are here to help you find the perfect setup for your home.
We’d love to send you exclusive offers and the latest info from Smart Home Sounds by email. We’ll always treat your details with the utmost care and won’t share them with any third party. You can, of course, opt out of these communications at any time! See our Privacy Policy for more info.
Rega Lifetime Warranty
Rega products carry a lifetime warranty against manufacture defects.
Every product Rega make is designed and assembled in the UK to the highest possible standard.
This warranty covers genuine confirmed manufacture defects.
This warranty does not cover wear and tear.
Any unauthorised modifications or failure to follow the Rega recommended guidelines may invalidate the warranty.
Please see your user manual for detailed warranty information for your particular product. Your statutory rights are not affected.
ABOUT SMART HOME SOUNDS
At Smart Home Sounds, we are leading Home Audio Visual Specialists. Our knowledgeable team provide expert service & advice on a wide range of audiovisual products and are here to help you find the perfect setup for your home.
We’d love to send you exclusive offers and the latest info from Smart Home Sounds by email. We’ll always treat your details with the utmost care and won’t share them with any third party. You can, of course, opt out of these communications at any time! See our Privacy Policy for more info.
SHS Loyalty Points
Start collecting your points today to spend on future purchases from SHS.
We love rewarding our loyal customers - that's why you'll earn SHS Loyalty Points for every pound you spend on gaming purchase from us which can be spent on future purchases!
Full Ts & Cs apply - read more here.
We’d love to send you exclusive offers and the latest info from Smart Home Sounds by email. We’ll always treat your details with the utmost care and won’t share them with any third party. You can, of course, opt out of these communications at any time! See our Privacy Policy for more info.
Extended Christmas Returns
Shop with confidence this festive period. If they don't love it, return it!
Our Extended Christmas Returns
We've extended our normal returns for the festive season. Any gifts bought between 27th October 2023 and 22nd January 2024 can be returned up until 31st January 2024.
How does the returns policy work?
ABOUT SMART HOME SOUNDS
At Smart Home Sounds, we are leading Home Audio Visual Specialists and one of the UK's largest Sonos dealers. Our knowledgeable team provide expert service & advice on a wide range of audiovisual products and are here to help you find the perfect setup for your home.
We’d love to send you exclusive offers and the latest info from Smart Home Sounds by email. We’ll always treat your details with the utmost care and won’t share them with any third party. You can, of course, opt out of these communications at any time! See our Privacy Policy for more info.
FREE Extended 5 Year TV Warranty
True peace of mind with your new TV purchase
Extended 5 year warranty gives you peace of mind that you're covered for longer.
Simply submit your extra warranty request from the moment of purchase up to 90 days after purchase.
You will need your TV serial number to make your claim.
Make your extended warranty claim here.
Ts & Cs apply. Valid on TVs purchased after 1st April 2023.
Relax, we've got you covered.
We will upload your LG extended 5 year warranty for you. You will receive email/written confirmation within a month of receipt.
Redeem your additional 5 year warranty within 90 days of purchase.
You will need your TV serial number to make your claim.
Register for your extended warranty here.
Ts & Cs apply.
Simply submit your extra warranty request from the moment of purchase.
You will need your TV serial number to make your claim.
Make your extended warranty claim here.
Ts & Cs apply.
At Smart Home Sounds, we are leading Home Audio Visual Specialists and one of the UK’s largest Sonos dealers. Our knowledgeable team provide expert service & advice on a wide range of audiovisual products and are here to help you find the perfect setup for your home.
We’d love to send you exclusive offers and the latest info from Smart Home Sounds by email. We’ll always treat your details with the utmost care and won’t share them with any third party. You can, of course, opt out of these communications at any time! See our Privacy Policy for more info.
