Sony A95L Review: Is It Worth It In 2025?

With cutting-edge QD-OLED technology onboard, is the Sony A95L still the best choice in 2025?

FAQS & Tutorials - Updated 10th February 2025

Sony A95L Review: Is It Worth It In 2025?

Written By

Lui Gazzard

Find the Best OLED TV for You

The Sony A95L Bravia XR was a standout OLED TV when it launched in 2023, thanks to its QD-OLED panel, Cognitive Processor XR, and premium Sony build quality. Now in 2025, with the fast-paced evolution of TV technology, is it still a wise investment? Let’s break it down.

The A95L: Still Sony's Most Premium OLED

At the time of its launch, the Sony A95L was widely regarded as the top TV of the year, particularly noteworthy for its exceptional detail, true-to-life picture accuracy, and advanced processing. While newer models have since been released by Sony, as of early 2025, the A95L remains Sony's most premium OLED TV in the range.

Last year, Sony launched three new Bravia models: the Bravia 8, an OLED that sits below the A95L, and the Bravia 7 and Bravia 9, which are Mini LED models. These TVs are positioned as alternatives to OLED with the Bravia 9 being Sony's new flagship addition to their lineup in 2024.

Going into 2025, while Sony attended CES in January, they are yet to share any updates for their TV lineup this year. As of right now, it looks like the A95L is the best OLED you can buy from Sony.

Display Technology: Does QD OLED still hold up?

One of the key selling points of the A95L was its QD-OLED (Quantum Dot OLED) panel, which enhanced traditional OLED displays by boosting brightness, colour vibrancy, and energy efficiency.

How Does QD-OLED Compare in 2025?

Brightness: The A95L’s QD-OLED panel reaches around 1,300 nits peak brightness, which remains competitive, though newer flagship OLEDs from Samsung and LG have surpassed this level with peak brightness exceeding 2,000 nits in their flagship models.
Colour Accuracy: QD-OLED still delivers more vibrant and accurate colours than traditional OLEDs.
Burn-in Risk: Sony’s built-in pixel shifting and screen refresh technology help reduce the risk.

Overall, QD OLED is still regarded as being top TV technology, with Samsung Display continuing to advance with this panel type in 2025. While the A95L can be viewed as a “bright” OLED with the use of QD technology is no longer one of the best on the market if brightness is your top priority. If you have a particularly light, bright space, then you might want to look at the likes of the LG G4 or Samsung S95D instead.

Expected TV Advancements in 2025

We attended CES earlier this year and saw the latest in TV advancements expected in 2025. The TV industry is evolving rapidly, with several anticipated advancements set to shape the landscape.

LG Display and Samsung Display have announced new-generation OLEDs with advancements in brightness, further distancing themselves from the A95L. Key competitors like the LG G5 and Samsung S95F are rumoured to offer significant improvements in brightness, colour accuracy, and processing power, making them strong alternatives in the flagship OLED market.

One key advancement in OLED technology which is looking to go head-to-head with QD OLED is a new four-stack panel found in the upcoming Panasonic Z95B and rumoured to be used in the LG G5. This panel has been designed to offer a 30% increase in brightness and a step up in colour vibrancy and accuracy. We were only able to see sample models at CES but we can’t wait to get this new panel in our studio when these new models launch later in the year and put it to the test to see how it compares with the likes of the Sony A95L.

Performance & Processing: Can It Keep Up?

The A95L is powered by Sony’s Cognitive Processor XR, which enhances detail, contrast, and colour using AI-based processing. Sony is well renowned for their processors and the A95L has long been applauded for its processing.

How Does It Compare in 2025?

AI Upscaling: Still among the best in the industry, ensuring HD and 4K content look sharper.
Motion Handling: Sony excels at smooth motion processing, making the A95L great for sports and gaming.
New Processors: The 2024 Sony Bravia TVs are powered by the Cognitive Processor XR, the same processor found in the A95L, offering refinements in AI upscaling, motion handling, and HDR tone mapping. This means that while the latest Bravia models may benefit from minor software optimizations, there is no major hardware improvement in processing power compared to the A95L. We are still waiting to see what Sony have in store for 2025 and whether a new processor is on the way but for now, the A95L features the best Sony processing yet.

Gaming Performance: Still a Great Choice?

At launch, the A95L was a top-tier gaming TV, featuring HDMI 2.1, 4K at 120Hz, VRR, and ALLM. That remains the case in 2025 though there have been a few advancements in more recent models which might tempt you (especially if you’re a PC gamer).

Gaming Features in 2025

4K 120Hz Support: Still perfect for PS5 and Xbox Series X gaming.
VRR & ALLM: Ensures smooth gameplay with minimal lag.
Input Lag: Still ~9ms at 4K 120Hz, excellent for competitive gaming
Newer Gaming Tech in 2025: Some TVs now offer Dolby Vision Gaming at up to 4K 165Hz, which the A95L lacks, but the difference is subtle

The A95L remains a fantastic gaming TV. However, one potential downside for serious gamers is that it only features 2 x HDMI 2.1 ports, there are now many models on the market which offer 4 x HDMI 2.1.

Smart TV Features & Future Proofing

The Sony A95L runs on the Google TV platform, giving users access to a comprehensive range of major streaming services. The Google TV operating system remains responsive and user-friendly, ensuring a seamless viewing experience.

Additionally, the A95L supports voice assistants like Google Assistant and Amazon Alexa, facilitating smart home integration and voice-controlled navigation. Overall, the A95L continues to be a formidable smart TV, delivering a premium experience that is designed to remain current and efficient for years to come.

Price & Value in 2025

At launch, the A95L was priced at around £2,999 (65-inch).

Current Price Trends

In 2025, the A95L is likely available at a discount, making it a better value than at launch.
Newer Sony OLEDs may improve on brightness and efficiency, but at a premium price.

Final Verdict: Is the Sony A95L Still Worth It in 2025?

With TVs typically dropping in price after launch, the Sony A95L has become a more competitive option in 2025, available at a lower price than its original launch RRP. It remains one of the top OLED TVs for those seeking a premium experience in movies, gaming, and everyday viewing. While new models are expected in the OLED market this year, bringing further advancements in technology and more competition, we believe the A95L will still hold its own as a top-tier choice. However, if brightness is your top priority, you may find newer models like the LG G4 or Samsung S95D better suited to your needs.

Pros:

✅ Still Sony’s best OLED TV as of early 2025.
✅ QD-OLED panel remains one of the best (deep blacks, vibrant colours, high brightness).
✅ Cognitive Processor XR delivers top-tier image processing.
✅ Fantastic for gaming (4K 120Hz, VRR, low input lag).
✅ Still an elite TV for movies & streaming.

Cons:

❌ Newer OLEDs (from competitors) can deliver better brightness.
❌ Limited HDMI 2.1 ports
❌ Still expensive compared to mid-range options.

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Sony A95L Review: Is It Worth It In 2025?

With cutting-edge QD-OLED technology onboard, is the Sony A95L still the best choice in 2025?